When we first met, Alex knew my contagious energy and love for people would change the world. Our belief that everyone should have access to healthy food is what inspired Love Grown to not just be a product on the shelves, but to be a company that will make a difference. The idea for Love Grown first came about while we were undergraduates at the University of Denver. Alex knew he always wanted to start his own company, and with my passion for cooking and background in nutrition, we started to lay the foundation for what was to come.
We believe in making great tasting foods with clean and simple ingredients. We believe that healthy foods should be available to as many people as possible. Our goals go far beyond one product line and one category. We are here to change the way people think about food, eat food, and ultimately buy food.
Love Grown is inspired by love and powered by nutrition and on a mission to spread love through food.
Maddy & Alex Hasulak
Alex and Maddy decide to start a health food company while undergraduates at DU.
It’s official! Alex registers Love Grown as a business.
Love Grown finalizes a logo and packaging.
City Market in Aspen, CO becomes the first commercial grocery store to carry Love Grown.
Maddy & Alex present Oat Clusters to King Soopers.
Love Grown relocates to Denver to expand production.
Love Grown Oat Clusters launches into over 80 King Soopers & City Market stores throughout Colorado.
Love Grown adds two new flavors, Cocoa Goodness and Simply Oats, and becomes Certified Gluten-Free
Love Grown relocates to its own commercial kitchen (AKA the Love Pad).
Kroger launches Oat Clusters line into more than 1,300 stores!
Maddy embarks on a nationwide Love Tour with Elby the Love Bus and Sweet Pea the Love Prius to spread the Love.
The Love Team continues to grow as their products expand into more than 1,600 stores.
Love Grown assembles a Board of Advisors with Tom Spier, Mo Siegel, and Joan Boykin (not pictured).
Love Grown launches internationally into two of the largest Canadian retailers, Loblaws and Sobeys, increasing store count to over 2,000.
Love Grown reaches over 2,000 students through their PASSION Campaign for kids’ health.
Love Grown launches its second product line: Hot Oats!
Love Grown keeps growing and expands their office and adds standing desks (hand-built).
Love Grown launches its third product line: Super Oats.
Hot Oats and Super Oats are sold nationwide in Kroger stores.
Love Grown launches its fourth product line: Power O’s, revolutionizing the cereal category!
Power O’s is named Best New Cereal by Gourmet Retailer.
Power O’s launch into Kroger stores nationwide.
Love Grown continues to spread the Love to students--educating them on the importance of eating breakfast.
Love Grown launches its first Limited Edition, Love O’s for Valentine’s Day!
Love Grown launches Mighty Flakes and Super Oats Packets.
Love Grown starts to lay the foundation for their rebrand.
Love Grown launches its second Limited Edition, Bats & Boos for Halloween!
Love Grown gets a new look with a new logo!
Love Grown launches its Kids Cereal Line: Comet Crispies, Sea Stars, and Polar Puffs!
Love Grown debuts its brand refresh with new packaging!