When Alex and I first came up with the idea to start a natural foods company, we wanted a name that encompassed the passion and energy behind the company. After seven years of growing our business, expanding our product lines, and gaining distribution, I am THRILLED to share our new Love Grown logo! Six months ago, in the summer of 2015, we embarked on the exciting (and challenging) journey of re-branding. We connected with consumers and retailers to better understand why people love Love Grown and took this feedback and started to lay the foundation for our re-brand.
As we dug deeper into the inspiration behind starting Love Grown we summed it up with: Love Grown is inspired by love and powered by nutrition. So this became our new tagline.
We hired an amazing design group and worked closely with them to capture the essence of Love Grown. After looking at over 20 potential logos, we finally picked one and couldn’t be more excited about the new look!
I am in love with our purple logo–especially seeing it on the shelves because it really stands out and captures the strength and femininity behind the brand. We hope you LOVE it too!