We met working together on a grocery business, where we spent years testing thousands of products — tasting, reading labels, and digging deep into how things were made. And over time, we noticed a pattern.

Most products fell into one of two camps:
They tasted amazing, but came with a list of concerns — chemicals, contaminants, plastics, and other “no’s.”
Or they were “better-for-you,” but honestly… they just didn’t taste good.

Why did it have to be one or the other?

We believed it didn’t. So we set out to prove you could have both — food that’s clean and craveable.

We started by rethinking our everyday favorites from the ground up:
• Using plant-powered ingredients and flavors you actually love.
• Removing what doesn’t belong — all the “no’s” we’re trying to avoid.
• Keeping it clean, with no shortcuts and no compromises.

The result? Food that’s clean, delicious, and completely stress-free.
Now you can love your daily favorites again — fully, freely, and without compromise.