We’ve got some news we’re really proud of…
All of our cereals have officially earned the Clean Label Project® Purity Award—recognizing them as some of the cleanest cereals tested for contaminants like heavy metals and pesticides.
And even more notably—we’re currently the only cereal brand to earn this award.
If that name sounds familiar, it’s because we’ve already been Clean Label Project Certified (and still are). In fact, we’re the only cereal—and coffee—brand with that certification.
But this award? It’s a step further.
Clean Label Project Certification vs. Purity Award: What’s the Difference?
Let’s keep this simple.
- Clean Label Project Certification means a product meets rigorous standards for contaminants, ingredient sourcing, and transparency.
- The Clean Label Project Purity Award goes beyond that—it’s given to products that rank among the cleanest in their category based on independent testing.
That testing looks at things like:
- Heavy metals (like lead and arsenic)
- Pesticide residues
- Other environmental contaminants
So not just meeting the bar—but landing at the top.
If you want to learn more about how testing works, you can visit the Clean Label Project website: https://cleanlabelproject.org/
Why Clean Label Testing Matters for Cereal
When you’re choosing cereal—especially for your family—you’re not just looking at ingredients on the label. You’re also trusting what isn’t listed. That’s where third-party testing comes in.
We’ve always focused on:
- Thoughtfully sourced ingredients
- High quality standards
- Transparency you can trust
The Clean Label Project Purity Award reinforces that commitment by validating that our cereals are among the lowest in contaminants compared to others on the shelf—and currently the only cereal brand recognized this way.
25% Off 6-Packs of Clean Label Project Award-Winning Cereal
To celebrate, we’re offering:
25% off any 6-pack of cereal
Use code PURITY25
📅 Valid April 10 – April 12 at 11:59pm EST
New here? Start with our Variety 6-Pack—it’s the easiest way to try our full lineup and find your favorites.
Already have a go-to? The promo also applies to all single-flavor 6-packs.
The Same Cereal—Now Recognized Among the Cleanest
At the end of the day, nothing about what’s in your bowl has changed.
It’s still the cereal you know and love—now with independent recognition as one of the cleanest cereals available.
Thanks for being part of this with us 💛
— Love Grown
