If there's one ingredient that captures everything we believe in at Love Grown – nourishment, simplicity, sustainability, and a little bit of magic – it's the humble bean.
Beans have been feeding communities for hundreds of years. They're nutrient-dense, naturally sustainable, and surprisingly versatile. They're also the foundation of everything we make at Love Grown, from the bean-based cereals you love to the coffee beans that fuel your morning.
This is our love letter to the ingredient that makes our food better.
Why We Love Beans
Beans are one of nature's most extraordinary foods (and somehow, they're still underrated). We see them for what they truly are: powerful, nutritious, and planet-friendly.
Nutritrional Powerhouses
Beans are naturally rich in plant-based protein, gut-supporting fiber, complex, slow-burning carbohydrates, and essential minerals like iron, magnesium, and potassium. This combination of protein, fiber, and slow carbs keeps you full longer, supports balanced energy, and fuels better digestion, all without added processing or fortification.
Better for the Planet
Beans don't just nourish people. They nourish the soil.
Legumes naturally:
- Fix nitrogen, reducing the need for synthetic fertilizers
- Improve soil health and crop diversity
- Require less water than many other protein sources
- Support regenerative farming practices
Choosing beans is a win for your body and the planet.
A Universal Food
From Latin America to the Mediterranean to Asia, beans appear in countless cultural dishes. They're one of the few ingredients valued globally for taste, versatility, and nourishment. They've always been an "everyday food," and that's why they matter so much.
Why Beans are the Foundation of our Cereal
When we created Love Grown cereal, our goal was simple: Build a better breakfast, one that is nourishing, satisfying, and clean. Beans helped us get there.
Our signature blend of navy beans, lentils, and brown rice creates a cereal base that's naturally nutrient-dense. Compared to leading American cereals, Love Grown delivers:
- 3x more protein
- 50% more fiber
- 50% less sugar
- 40% lower sodium
Our cereal is rooted in real, whole ingredients. As a result, it is naturally delicious and doesn't need to hide behind any extra "junk." We don't use any artificial flavors, colors, or preservatives. We chose olive oil instead of seed oils. And we're free of all major allergens, gluten, and GMOs.
Our cereals are the only ones in the category that are Clean Label Project certified (learn more about what that means here). And besides being great for your health, Love Grown cereal is guaranteed to make you smile. It's just like the classics – crunchy, crisp, and lightly sweet – only without the fillers and additives.
How We Think About Coffee Beans
Our love of beans doesn't end at cereal. It extends to every cup of coffee we roast.
We have taken the time to research what makes coffee clean, trustworthy, and delicious – and we've learned a lot.
Coffee beans are one of the most complex agricultural products in the world. Their flavor is shaped by altitude, soil, climate, varietal, processing, and roasting. Our coffee is sourced from a single-origin Honduran family farm that we know and trust. These beans are grown with intention, without pesticides, and with hands-on farming practices that honor both the land and the people tending it.
Our coffee is also Clean Label Project certified, and it is the only one on the market that is. We make our coffee clean and accessible. For those who love convenience, we offer pods that are 100% compostable and certified plastic-free (which means no microplastics leaching into your brew).
Beans are the Future
Beans are everything we value in food: nourishing, sustainable, clean, versatile, and full of potential. They allow us to build better breakfasts, brew cleaner, safer coffee, and make food that tastes great and supports long-term health.
Long live beans.
